About au brand

au brand began as the mobile (mobile phone) brand of KDDI. In 2012, as part of the expansion of our 3M Strategy comprised of from the concepts of Multi-Use, Multi-Network, and Multi-Device, we have evolved the brand to one that includes consumer services as well as mobile phones.

We believe in providing a rich brand experience that enables customers to freely and comfortably do whatever they wish.

Aspirations of the au brand

The au brand aspires to have an intimate understanding of the customers' feelings while offering them the comfort and freedom to do what they wish. To ensure customer enjoyment, we strive to provide a sense of surprise and discovery that exceeds expectations. These concepts are incorporated into the brand slogan, "New Freedom".

Aspirations of the au brand

Brand slogan

Brand slogan

Brand logo

A sense of flexibility and freedom is conveyed by the bold, clean, refined, agile cursive script, which is written in the orange brand color and surrounded by open white space.

Brand logo

Brand promise

Our promise is to provide a rich experience that exceeds expectations so that customers can freely and comfortably expand their possibilities.

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  • By phoneOpen 9:00 – 20:00

    • English

      0120-959-472(Toll Free)

    • Portuguese

      0120-959-473(Toll Free)

    • Chinese

      0120-959-476(Toll Free)

    • Korean

      0120-959-478(Toll Free)

    • Tagalog

      0120-933-952(Toll Free)

    • Vietnamese

      0120-933-961(Toll Free)

    • Japanese
      about au mobile services

      157(Toll Free)from au phones

      0077-7-111(Toll Free)

      about Internet services
      Contract / Fee / Billing

      0077-7084(Toll Free)

      Connection setting / failure

      0077-777(Toll Free)