Okinawa's total communications provider, born in 1991 and raised by the voices of the people.

The Okinawa Discussion Group, established in October 1990 as a vehicle for businessmen of Okinawa and mainland Japan to work together for development of Okinawa, announced its intention to establish a portable phone company. Funded by DDI and other major firms, Okinawa Cellular was established on June 1, 1991, to provide portable and car phone services in the Okinawa region.


















Mar.:Ministry of Posts and Telecommunications issues Telecommunications Business License

Apr.:Main office location changes (Kumoji, Naha City, Okinawa Prefecture)

Jul.:Cellular Phone Service Contract Bylaws approved by Ministry of Posts and Telecommunications

Oct.:Mobile Car Phone TACS (Analog) service starts

Apr.:Buyout system offered for portable phone units

Jul.:Main office location changes (Kumoji, Naha City, Okinawa Prefecture)

Nov.:PDC (digital) system service starts

Apr.:Corporate stock registered at Securities Dealers Association of Japan

Jul.:Start of CDMA service

May.:Start of "ez web" Internet & e-mail service

Nov.:Start of Cell Pre-Phone (prepaid) service

Jan.:Start of packet communications service

Apr.:Start of international roaming service, "GLOBAL PASSPORT"

Jun.:Application for 3rd generation mobile telephone system (IMT-2000) approved by Ministry of Posts and Telecommunications

Jul.:Start of 3rd generation mobile telephone service with the brand "au"

Sep.:Service end of TACS (analogue) service

Apr.:Start of "CDMA2000 1x" service

Nov.:Main office location changes (Kumoji, Naha City, Okinawa Prefecture)

Mar.:Service end of PDC (digital) service

Nov.:Start of CDMA 1X WIN service

Dec.:Shop registration cancelled with Japan Securities Dealers Association; Shares listed on Jasdaq Securities Exchange

Oct.:Start of Mobile Number Portability service

Dec.:"EV-DO Rev.A," an upgraded version of "CDMA2000 1xEV-DO" is adopted.

Nov.:Launched the "au Purchase Program," which allows customers to select their preferred method of purchasing an au mobile phone.

Nov.:Nanjo Network Center opened

Nov.:Launched "eTOKU," a mobile-phone based mail marketing system aimed at distributors and retailers.

Jan.:Acquired Okinawa Telecommunication Network Co., Inc., through the purchase of new shares allocated to a third party.
Mar.:Launched a high-speed Internet and telephone service using optical fiber cables, "au HIKARI Chura."
Apr.:The Osaka Securities Exchange merged Jasdaq Securities Exchange, Inc; Shares listed on JASDAQ Standard, the Osaka Securities Exchange.

Jul.:Listed on the Tokyo Stock Exchange JASDAQ(standard), after merger of Tokyo Stock Exchange and Osaka Securities Exchange.
Aug.:Main office location changes (Matsuyama, Naha City, Okinawa Prefecture)