First Smartphone Discount

As of September 30, 2019, this campaign and discount benefits have ended.
The information on this page describes the campaign and discount benefits when they ended.

First Smartphone Discount

First Smartphone Discount

For example, if changing models from an au mobile phone (3G) [1] to an iPhone7 32GB

* The amount of the discount varies depending the model (amount)

  • The New au Adjust Plan and au Adjust Plan (s) have been added to corresponding plans from June 1, 2019.
  • HUAWEI P30 lite Premium HWV33 added to eligible models from August 8 2019.
  • AQUOS sense2 Kantan added to eligible models,the discount amount for AQUOS sense2 SHV43 increased from June 14, 2019.

Conditions

Switching from another carrier [1] (MNP) [2][3]
or
Changing models from an au mobile phone (3G) [1][4] (after 16th month of use)
or
Newly contracting (Including MNP) [5] someone 25 years old or younger [3]

+

Purchasing an eligible smartphone with Purchase Support (†1)
&
You subscribed to eligible price plans [6]

  1. Does not include smartphones.
  2. Customers switching over from an Okinawa Cellular Telephone Company contract are not eligible.
  3. Corporate customers are not eligible.
  4. Eligible models are the latest purchased models registered to KDDI (models purchased by customers at stores carrying au products) and subscribed to a rate plan for 3G mobile phones.
  1. Contractors or users who are 25 years old or younger as of April 1, 2019.
  1. New au Adjust Plan/au Adjust Plan (s) + 2-year contract (†2),2-year contract (no automatic renewal) (†3),or Smile Heart Discount

Eligible models and Discount amount

  • Stock availability differs depending on location.
  • All the discounts include applicable taxes.

Changing models from an au mobile phone (3G) [1]

Switching from another carrier [1] (MNP)/New contract (Including MNP) someone under 25 years old or younger

Notes​

  1. If you change to a plan other than New au Adjust Plan, au Adjust Plan (New applications accepted until the end of June 2019), au Adjust Plan (s), au Flat Plan 7 Plus, au Flat Plan 20, au Flat Plan 25 Netflix Pack, au Flat Plan 30 (New applications accepted until the end of June 2019), au Date Max Plan (Applications accepted from summer 2019), Flat-rate Data 1 to 30 (New applications accepted until the end of August 2019), LTE Flat (New applications accepted until the end of August 2019), cancel or suspend your contract, or change models by purchasing a new device within 12 months, a cancellation fee applies based on the number of months elapsed after purchasing a device using this discount (counting the month of purchase as the first month), as shown in the chart below.

Switching models from an au mobile phone [1] (after 16th month of use)

Months Elapsed

iPhone 7 32GB

iPhone SE

128GB/32GB

iPhone 7 128GB
URBANO V04

BASIO3

BASIO2

rafre KYV40

1st month

¥17,500

¥15,000

¥13,500

2nd month

¥16,770

¥14,370

¥12,940

3rd month

¥16,040

¥13,740

¥12,380

4th month

¥15,310

¥13,110

¥11,820

5th month

¥14,580

¥12,480

¥11,260

6th month

¥13,850

¥11,850

¥10,700

7th month

¥13,120

¥11,220

¥10,140

8th month

¥12,390

¥10,590

¥9,580

9th month

¥11,660

¥9,960

¥9,020

10th month

¥10,930

¥9,330

¥8,460

11th month

¥10,200

¥8,700

¥7,900

12th month

¥9,470

¥8,070

¥7,340

after the 13th month

¥0

¥0

¥0

Months Elapsed

iPhone SE 64GB
AQUOS R compact SHV41

Qua phone QX

iPhone SE 16GB
HUAWEI P20 lite HWV32
LG it LGV36
HUAWEI nova 2 HWV31

AQUOS sense2 Kantan
HUAWEI P30 lite Premium HWV33

Galaxy A30 SCV43
AQUOS sense SHV40
AQUOS sense2 SHV43

1st month

¥12,500

¥10,000

¥7,500

2nd month

¥11,980

¥9,580

¥7,190

3rd month

¥11,460

¥9,160

¥6,880

4th month

¥10,940

¥8,740

¥6,570

5th month

¥10,420

¥8,320

¥6,260

6th month

¥9,900

¥7,900

¥5,950

7th month

¥9,380

¥7,480

¥5,640

8th month

¥8,860

¥7,060

¥5,330

9th month

¥8,340

¥6,640

¥5,020

10th month

¥7,820

¥6,220

¥4,710

11th month

¥7,300

¥5,800

¥4,400

12th month

¥6,780

¥5,380

¥4,090

after the 13th month

¥0

¥0

¥0

Switching from another carrier [1] (MNP)/New contract (Including MNP) someone under 25 years old or younger

Months Elapsed

iPhone 7 32GB

iPhone 7 128GB
URBANO V04
BASIO3
BASIO2

iPhone SE

128GB/64GB/32GB

AQUOS R compact SHV41

Qua phone QX

1st month

¥17,500

¥15,000

¥12,500

2nd month

¥16,770

¥14,370

¥11,980

3rd month

¥16,040

¥13,740

¥11,460

4th month

¥15,310

¥13,110

¥10,940

5th month

¥14,580

¥12,480

¥10,420

6th month

¥13,850

¥11,850

¥9,900

7th month

¥13,120

¥11,220

¥9,380

8th month

¥12,390

¥10,590

¥8,860

9th month

¥11,660

¥9,960

¥8,340

10th month

¥10,930

¥9,330

¥7,820

11th month

¥10,200

¥8,700

¥7,300

12th month

¥9,470

¥8,070

¥6,780

after the 13th month

¥0

¥0

¥0

Months Elapsed

iPhone SE 16GB
HUAWEI P20 lite HWV32
LG it LGV36
HUAWEI nova 2 HWV31

rafre KYV40

AQUOS sense2 Kantan
HUAWEI P30 lite Premium HWV33

Galaxy A30 SCV43
AQUOS sense SHV40
AQUOS sense2 SHV43

1st month

¥10,000

¥8,500

¥7,500

2nd month

¥9,580

¥8,150

¥7,190

3rd month

¥9,160

¥7,800

¥6,880

4th month

¥8,740

¥7,450

¥6,570

5th month

¥8,320

¥7,100

¥6,260

6th month

¥7,900

¥6,750

¥5,950

7th month

¥7,480

¥6,400

¥5,640

8th month

¥7,060

¥6,050

¥5,330

9th month

¥6,640

¥5,700

¥5,020

10th month

¥6,220

¥5,350

¥4,710

11th month

¥5,800

¥5,000

¥4,400

12th month

¥5,380

¥4,650

¥4,090

after the 13th month

¥0

¥0

¥0

  1. The contract is automatically renewed in two-year units. In the case of contract termination, a contract cancellation fee (¥9,500) is incurred (excluding the renewal period <the three month period from the month that the 2-year contract ends>).
  2. The month following the month of application is counted as the first month, and a contract cancellation fee (¥9,500) is incurred if the contract is cancelled within 2 years.
  • Since applicable points are awarded only for the purchase price, the discount will be applied to the price of the device. If the amount of the discount exceeds the price of the device, the discount amount will be limited to the price of the device.
  • Some conditions, eligible models, and discount amounts differ for purchases at stores carrying au products in Okinawa. 
  • This service may not be available in combination with other campaigns offered by KDDI, including.
  • Some conditions are different if purchasing at the au Online Shop.
  • There is no deadline for this campaign. However, conditions, eligible models, and discounts are subject to change or termination depending on the timing.
  • Other costs, such as contract expenses are separately incurred.
  • Includes data flat rate services/rate plans with (V).
  • By phoneOpen 9:00 – 20:00

    • English

      0120-959-472(Toll Free)

    • Portuguese

      0120-959-473(Toll Free)

    • Chinese

      0120-959-476(Toll Free)

    • Korean

      0120-959-478(Toll Free)

    • Tagalog

      0120-933-952(Toll Free)

    • Vietnamese

      0120-933-961(Toll Free)

    • Japanese

      157(Toll Free)from au phones

      0077-7-111(Toll Free)

  • By e-mailSend e-mail

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